Designing different vector logo options

I was asked to come up with a logo for Toby Beresford an application developer that specialises in third party apps for Facebook. The client wanted something neat, simple and modern that could have a shiny web 2.0 effect put on at a later date.

I find it better to start off with Adobe Illustrator using only one colour as this is the most simple form the logo will take and if it looks good like this – large and small – it’ll look good after any treatment or in any context.

logo option

This first one is with Helvetica Neue. I told myself ages ago I would never use this typeface because everyone else does all the time. Overlapping the characters and having the colour multiply in the intersecting areas is an effect I like – didn’t quite work here though.

logo option

I went for VAG Rounded for this one. I doctored the y because I liked the idea of the descender come from the middle of the letter. I quite liked having the ascenders and descenders extended to differing lengths.

logo option

This was based on a free Larabie typeface called Eden Mills. The moment I saw the typeface I said; “This is it!” The client said; “I’m not a vulcan.” More Larabie free fonts.

logo option

This one was based on a retro typeface, Bauhaus heavy, which can look modern given the correct treatment. A very distinctive y which I like.

logo option

Another Larabie typeface was used here called Forgotten Futurist. I messed around with this one alot and I think it’s my favourite.

logo option

I thought I’d have to do one logo with an icon or symbol. What icon could I use for applications? I went for a cog thing.

Here’s a question for everyone – graphic designer and layperson – which one did the client go for?

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This article was posted on Saturday, November 24th, 2007 at 8:06 pm and is filed under Logos.
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10 Responses to “Designing different vector logo options”

  1. Dallas, on November 26th, 2007 at 4:03 am, said:

    The fifth one looks the best IMHO.

  2. Rob Cubbon, on November 27th, 2007 at 2:44 pm, said:

    I agree, Dallas.

  3. web design yorkshire, on December 4th, 2007 at 12:07 pm, said:

    The very bottom one is neat, simple and informative. I like it best, although number 1 is very cool and unusual :)

    BTW, I like your site, its bookmarked ;)

  4. Rob Cubbon, on December 4th, 2007 at 4:21 pm, said:

    Interesting, the client went for the bottom one. I quite like the overlapping treatment in the first one as well, although maybe not for this occasion.
    Thank you for your kind words and comments, Ben!

  5. Designer-Nige, on December 15th, 2007 at 2:04 pm, said:

    I was going to say the bottom logo, with its simple modern typeface. I find most of my logo design clients prefer a logo with a symbol.

    Personally, I would have gone for logo number 1.

    Nice work!

  6. Rob Cubbon, on December 26th, 2007 at 5:01 pm, said:

    Thanks, Designer-Nige, I quite like the overlapping letters idea in a logo. Don’t think I got it quite right though.

  7. Clayton Shumway, on December 2nd, 2009 at 11:04 pm, said:

    I agree, last one looks the best. I also like the second to last, fits together nice.

  8. Rob Cubbon, on December 3rd, 2009 at 12:53 am, said:

    Hi Clayton, yes the client went for the last one, the one you like – and he’s still got it on his website (he’s even appeared on Sky News here with the website URL on screen!). I quite liked the second to last one as well!

  9. Multiwp, on January 15th, 2010 at 4:16 pm, said:

    number 6 is simple,clean and really cool.

  10. Rob Cubbon, on January 22nd, 2010 at 1:57 pm, said:

    Yes, the client went for number 6

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