Comments on: Design and marketing in a recession http://robcubbon.com/design-and-marketing-in-a-recession Design, marketing, graphics, internet, print, London Wed, 10 Mar 2010 18:52:18 +0100 http://wordpress.org/?v=2.9.2 hourly 1 By: Rob Cubbon http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-84827 Rob Cubbon Sun, 29 Nov 2009 11:46:10 +0000 http://robcubbon.com/?p=165#comment-84827 By agency I mean any creative company that employ more than 5 full time staff. By agency I mean any creative company that employ more than 5 full time staff.

]]> By: web http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-84826 web Sun, 29 Nov 2009 11:29:38 +0000 http://robcubbon.com/?p=165#comment-84826 I think it would be nice to clarify the difference between a freelancer and an agency because some agencies advertise as freelancers. I think it would be nice to clarify the difference between a freelancer and an agency because some agencies advertise as freelancers.

]]> By: Rob Cubbon http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-76845 Rob Cubbon Sat, 18 Jul 2009 12:55:06 +0000 http://robcubbon.com/?p=165#comment-76845 You’ll be surprised how many clients (especially large corporate ones) still do employ agencies, <strong>Henry</strong>. There are still a lot of clients out there for the inventive freelancer to steal off the agencies. I should think some agencies are finding it hard at the moment. Wise words, <strong>Mark</strong>, you are right, it's all about clever advertising and marketing and smart targeting of those individuals who are the most likely to be interested in what you're selling. Splatter gun advertising is a pre-recession thing. You’ll be surprised how many clients (especially large corporate ones) still do employ agencies, Henry. There are still a lot of clients out there for the inventive freelancer to steal off the agencies. I should think some agencies are finding it hard at the moment.

Wise words, Mark, you are right, it’s all about clever advertising and marketing and smart targeting of those individuals who are the most likely to be interested in what you’re selling. Splatter gun advertising is a pre-recession thing.

]]> By: Mark Taylor - Marketing General http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-76775 Mark Taylor - Marketing General Fri, 17 Jul 2009 11:08:58 +0000 http://robcubbon.com/?p=165#comment-76775 The smart business owner will be looking to increase there ROI. Effective Marketing Campaigns will be where the strong survive. Its not just about the amount available to spend on advertising anymore its about getting creative and utilising modern technology to promote the brand, products or service right infront of people who have already raides their hand and expressed an interest. Mark The smart business owner will be looking to increase there ROI. Effective Marketing Campaigns will be where the strong survive. Its not just about the amount available to spend on advertising anymore its about getting creative and utilising modern technology to promote the brand, products or service right infront of people who have already raides their hand and expressed an interest.

Mark

]]> By: Henry Gilbert http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-76721 Henry Gilbert Thu, 16 Jul 2009 13:24:52 +0000 http://robcubbon.com/?p=165#comment-76721 Agencies outsource their work to the cheapest bidder. Clients are very naive to employ agencies. Agencies outsource their work to the cheapest bidder. Clients are very naive to employ agencies.

]]> By: Designing and publishing a hospital radio magazine | Blog | Freelance Graphic Designer London http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-72494 Designing and publishing a hospital radio magazine | Blog | Freelance Graphic Designer London Sun, 17 May 2009 16:19:33 +0000 http://robcubbon.com/?p=165#comment-72494 [...] For a variety of reasons it pays to spend more on advertising and marketing in a recession. [...] [...] For a variety of reasons it pays to spend more on advertising and marketing in a recession. [...]

]]> By: Rob Cubbon http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-72470 Rob Cubbon Sun, 17 May 2009 11:51:02 +0000 http://robcubbon.com/?p=165#comment-72470 lol <strong>Scott</strong>, nice one! lol Scott, nice one!

]]> By: Designing and publishing a hospital radio magazine | Freelance Graphic Designer London http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-70008 Designing and publishing a hospital radio magazine | Freelance Graphic Designer London Thu, 09 Apr 2009 21:37:32 +0000 http://robcubbon.com/?p=165#comment-70008 [...] For a variety of reasons it pays to spend more on advertising and marketing in a recession. [...] [...] For a variety of reasons it pays to spend more on advertising and marketing in a recession. [...]

]]> By: Scott http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-65980 Scott Fri, 27 Feb 2009 14:11:04 +0000 http://robcubbon.com/?p=165#comment-65980 Agencies don't charge for sneezing. They charge you $50 for the box of kleenex, though. Agencies don’t charge for sneezing.

They charge you $50 for the box of kleenex, though.

]]> By: Designing through a recession | David Airey » graphic designer, logo designer http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-52872 Designing through a recession | David Airey » graphic designer, logo designer Wed, 26 Nov 2008 13:34:59 +0000 http://robcubbon.com/?p=165#comment-52872 [...] Design and marketing in a recession, from Rob Cubbon. [...] [...] Design and marketing in a recession, from Rob Cubbon. [...]

]]> By: Freelance Graphic Designer London | Ways to beat a design and marketing slump http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-49948 Freelance Graphic Designer London | Ways to beat a design and marketing slump Sat, 01 Nov 2008 23:45:41 +0000 http://robcubbon.com/?p=165#comment-49948 [...] reported in a previous article about managing recession, two of the world’s biggest advertisers, Unilever and Procter & Gamble, announced recently [...] [...] reported in a previous article about managing recession, two of the world’s biggest advertisers, Unilever and Procter & Gamble, announced recently [...]

]]> By: Rob Cubbon http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-49216 Rob Cubbon Thu, 30 Oct 2008 14:47:34 +0000 http://robcubbon.com/?p=165#comment-49216 Another good point in choosing a freelancer over an agency, Air Jordans. Another good point in choosing a freelancer over an agency, Air Jordans.

]]> By: How to adapt during an economic downturn : Tracey Grady Design | Hobart, Tasmania, Australia http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-48587 How to adapt during an economic downturn : Tracey Grady Design | Hobart, Tasmania, Australia Tue, 28 Oct 2008 11:31:37 +0000 http://robcubbon.com/?p=165#comment-48587 [...] Design and Marketing in a Recession by Rob Cubbon [...] [...] Design and Marketing in a Recession by Rob Cubbon [...]

]]> By: Air Jordans http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-47801 Air Jordans Sat, 25 Oct 2008 23:39:52 +0000 http://robcubbon.com/?p=165#comment-47801 Yes Rob you are absolutely right. Freelancer is cheaper and you can choose from among a hundred of experts as opposed to an agency where you can only choose one who is in their employ. Yes Rob you are absolutely right. Freelancer is cheaper and you can choose from among a hundred of experts as opposed to an agency where you can only choose one who is in their employ.

]]> By: Rob Cubbon http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-34170 Rob Cubbon Wed, 17 Sep 2008 08:08:33 +0000 http://robcubbon.com/?p=165#comment-34170 You are right, lanre from nigeria, agencies are money hungry. They have to pay for the building they occupy, the equipment, the staff, the directors, the cleaning lady. The freelancer only has to pay for himself. Simply put a freelance designer will charge maybe 40-60$US per hour; an agency 150-500$US per hour. Freelancers will be popular in a recession and we will see agencies cutting staff or even going out of business. You are right, lanre from nigeria, agencies are money hungry. They have to pay for the building they occupy, the equipment, the staff, the directors, the cleaning lady. The freelancer only has to pay for himself. Simply put a freelance designer will charge maybe 40-60$US per hour; an agency 150-500$US per hour. Freelancers will be popular in a recession and we will see agencies cutting staff or even going out of business.

]]> By: lanre from web design nigeria http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-31100 lanre from web design nigeria Wed, 20 Aug 2008 12:44:52 +0000 http://robcubbon.com/?p=165#comment-31100 This is a lesson in economics. You are right about free lance designers anyway. Some agencies are like money hyngry machines ready to suck you dry.Besides i never knew one has to increase one's spending on advertisments once their is a recession. Thanks for the piece of advise This is a lesson in economics. You are right about free lance designers anyway. Some agencies are like money hyngry machines ready to suck you dry.Besides i never knew one has to increase one’s spending on advertisments once their is a recession. Thanks for the piece of advise

]]> By: Rob Cubbon http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-27434 Rob Cubbon Tue, 08 Jul 2008 16:02:40 +0000 http://robcubbon.com/?p=165#comment-27434 I think your absolutely right, Tracey, and I think you're showing great insight. Go for home entertainments whilst travel and other areas become more expensive. Excellent! I think we might see a downturn in the "affordable" luxury sector (the upper end of the luxury sector will always be good) and an upturn in the economy-class sector. There's definitely opportunities out there. I think your absolutely right, Tracey, and I think you’re showing great insight. Go for home entertainments whilst travel and other areas become more expensive. Excellent! I think we might see a downturn in the “affordable” luxury sector (the upper end of the luxury sector will always be good) and an upturn in the economy-class sector. There’s definitely opportunities out there.

]]> By: Tracey Grady http://robcubbon.com/design-and-marketing-in-a-recession/comment-page-1#comment-27322 Tracey Grady Mon, 07 Jul 2008 07:38:15 +0000 http://robcubbon.com/?p=165#comment-27322 I've heard along these lines as well. I think I've also heard that consumer spending patterns change during a recession / downturn, so perhaps we should follow what those spending patterns are, and focus on the industries which benefit. I can't cite any examples off the top of my head, but I have read that (for example) rising petrol prices are apparently encouraging people to invest in bigger and better home entertainment systems in lieu of going out at night. That provides plenty of options for companies/industries to approach as prospective clients. I’ve heard along these lines as well. I think I’ve also heard that consumer spending patterns change during a recession / downturn, so perhaps we should follow what those spending patterns are, and focus on the industries which benefit. I can’t cite any examples off the top of my head, but I have read that (for example) rising petrol prices are apparently encouraging people to invest in bigger and better home entertainment systems in lieu of going out at night. That provides plenty of options for companies/industries to approach as prospective clients.

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