My new book is now available on Amazon! Get the book (and review it, please) now!
It’s called Create the Website You Want with WordPress: A how-to guide for building a branded business asset. You need to change the country extension of the book’s address so you can download it with an Amazon account.
- US: http://www.amazon.com/dp/B00P62YHA6
- UK: http://www.amazon.co.uk/dp/B00P62YHA6
- Australia: http://www.amazon.com.au/dp/B00P62YHA6
- India: http://www.amazon.in/dp/B00P62YHA6
- Canada: http://www.amazon.ca/dp/B00P62YHA6
Are you scared to create a website or already have a website and don’t know your next step? I will allay your fears and show you how to do it the right way.
Do you find WordPress never does what you want it to? Watch over my shoulder and discover the tricks, themes, plug-ins and techniques to get the website you want.
It will be easy for you to set up a website and create a long-term branded business asset that will serve you for years to come. In this booklet you will find out how with simple step-by-step instructions, illustrated with screenshots.
Are you a complete beginner? Don’t worry! Learn how to set up a website, how to blog, how to secure it, how to back it up, how to make money and how to develop an authority and brand that looks good without spending a fortune.
What’s in the book?
The book offers a step-by-step guide to creating a website like this one. We start at the very beginning and finish with how this website makes over $5000 in profit every month. The book is aimed at the beginner / intermediate solopreneur wanting to create a valuable online brand.
What if I told you that the biggest hurdle in creating and improving your website was in your mind?
Here is a synopsis of the content of the book, chapter by chapter.
Overcome Analysis Paralysis; Purpose & target market – avatars; Elevator pitch – who are you and who do you help?; Design worries; Competitors; Discussion of platforms – WordPress.org vs. WordPress.com
Every website should have one main purpose. And that purpose needs to be really simple.
Ideas; Keywords; Brand; Registration
The domain name is the ‘something’ in the ‘www.something.com’ of your website’s address.
Shared, VPS, Dedicated, Cloud; Name-servers; WordPress, (blog title, pretty permalinks, admin username)
Now that we’ve decided on a domain name, there’s only one more thing to do before the excitement starts and we can create a website. And that’s finding a web host.
Regularity; What to write about; Social / relationships / comments
Your website will live or die on content. So you may as well get started NOW!
Themes (free vs. premium); Responsive; Threaded comments; Featured images; How to get a great logo and branding
Design consistency is important for your brand’s recognition. But I just don’t want you to stress or spend a lot of money on it. (I know, this sounds strange coming from a designer.)
Essentials; XML Sitemap; Google Webmaster Tools; Google Analytics; SEO (titles); Contact Page; Ensuring zero spam; Subscribe to comments; Social bookmarking buttons; Cache & speed; Security; Backing up; Favicon
You have to implement or engage with most of those essential WordPress tasks. Of course, you could pay someone to do this for you, but I would challenge you to do it yourself. All the information is at your fingertips.
Connecting Social Media
Twitter; Facebook; Google+ – Google Places for Business; YouTube
I have purposely made this section of the booklet short, as I think that a lot of time can be wasted on social media.
Comment – gravatar; Social media; Email; Meetup; Conferences
This is one of the most important chapters in the whole book. The subject of this chapter is critical to your website’s success. It’s something that is all around you, it’s something you interact with every day and yet you’d sometimes think it has nothing to do with your business. People!
Community; Email list; Consultancy (hours for money); Affiliate; Ads; Info products; Membership; SaaS
Don’t think it’s all about money, because it isn’t. Profit is a great metric to measure success, but it’s not why we do what we do. We do what we do to help people. If we’re not making any money, we’re not helping anyone, so here’s how you can make money with a business website.
You can do it!
I hope the readers of this little book will be inspired to create brands and businesses with WordPress sites, just as I have.
Please, if you have any questions, be sure to ask them in the comments below. And, please, please, please, get my little book and don’t forget to review it!