For the last few months now the blogosphere has been hot with the word “podcast”. As podcasting is not as ubiquitous as video, small businesses can utilize this medium more effectively as there is less competition. If you want to start a podcast you could do no worse that to go to the podcasting expert, [...]
Creating an email list is one of the most important internet marketing tasks any small business can employ. Subscribers to an email list are more likely to respond to offers and make purchases than visitors to a site. Moreover, nothing cements allegiance to a brand better than a regular newsletter delivered to someone’s personal inbox. [...]
I’m constantly debating with my clients and the visitors here about the nature of a business website. Do you “set it and forget it” like some business-owners would like? Can you just build it in a few minutes like an easy-build website and watch the dollars roll in? Unfortunately not. I made a few errors [...]
How do you get your website in front of as many eyeballs as possible? How do you expose your products and services to the world? The answer is, of course, to get to the top of the Google search results. Keyword research and competitor analysis Don’t stop reading just because it’s a boring subheading!!! This [...]
I’ve posted a few articles recently about making a child theme in Genesis for WordPress as I “filmed” almost the entire process of a client website creation. Here I’m going to put all the videos together and run through the process from beginning to end. I start off with a mock-up of the home page [...]
I often ask the visitors here what they would like to me write about and the most common subject people mention is making your own WordPress theme. WordPress is a powerful publishing platform which can be made to act and look like just about any kind of website. What are WordPress themes and how do [...]
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