Build Your Brand – Dominate Google Results For Your Name

robert smith

I am very lucky. I am currently experiencing the universe in 2013 from a desk in London as “Rob Cubbon”. If, however, my surname was “Smith”, I wouldn’t be so lucky. In case you haven’t noticed, things are changing. We now live in a highly connected economy. 20 years ago, I may have made a few phone calls and written a few letters, thus connecting with maybe a … [Read more...]

Updating to HTML5 with Schema Support on Genesis 2.0

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Calls to move to HTML5 are increasingly hard to ignore. And, if you're on the Studiopress platform, their recent upgrade to Genesis 2.0 provides a compelling motive to make the switch. Benefits of HTML5 First let's run through all the usual advantages to upgrade to the most recent version of the language that marks up web pages: is more future proof has several … [Read more...]

Dealing With A Traffic Drop – Business Report

cats

Summertime in London. People are sitting outside the cafes and pubs enjoying the sun and watching the world go by. And me, I'm sitting inside writing a quarterly report with a cloud over my head because my traffic's halved in the last three months. Well, not exactly – but I had you fooled! :) As you can see from the above image (the orange line is the stats from the same … [Read more...]

Web Design Business Owner, Matt Shuey

matt shuey

The latest in my oh-so remarkable series of interviews with design business owners is a great one. OK, I know I keep saying that but this one is great, believe me. http://youtu.be/1H6N22DHVyE The fantastic thing about this interview was that I didn't really know Matt Shuey before I spoke to him. We were introduced via Google+ which is becoming a remarkable place to … [Read more...]

SEO for the Small Business

SEO for the Small Business

Small business owners may be required to do many things. Selling, accounting, marketing ... yes. But, master the dark arts of SEO? Surely not! You should, of course, be concentrating on creating the best products and providing the best services. That's a "given." But there is a reliable way of creating an ongoing stream of income. This is to use internet marketing … [Read more...]

Google’s Penguin Update – What It Means For Web Designers

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Google's search results are ranked by a combination of hundreds of different factors that are arranged into an algorithm which is being constantly changed and monitored. Recently, there has been a major update to the algorithm that has sent the SEO world into a spin and that update is named Penguin. Of course, I have always advocated blogging for business by attracting … [Read more...]

And Now For Something Completely Different

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You know the origin of the word Spam, don't you? It comes from a Monty Python comedy sketch from 1970 where diners in a café in suburban London are presented with a menu that includes Spam in every dish. The references to Spam (a brand of tinned ham: SPiced hAM, hence SPAM) become increasingly repetitive and eventually take over the entire menu and so perfectly describe the … [Read more...]

How To Get Your Business To The Top Of Google

mountain summit

How do you get your website in front of as many eyeballs as possible? How do you expose your products and services to the world? The answer is, of course, to get to the top of the Google search results. Keyword research and competitor analysis Don't stop reading just because it's a boring subheading!!! This is actually very exciting, because you can find out how many … [Read more...]

How to Drive Traffic from LinkedIn

links

LinkedIn is a professional social networking site and has just surpassed 100 million users. Nearly 60% of LinkedIn users hold executive-level or consultant positions therefore it has the highest percentage of decision-makers than any other social network. LinkedIn is growing at roughly one million new members every week, the equivalent of one joining every second. As with … [Read more...]

My idiot’s guide to keyword research

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So what is keyword research? "Keyword research is a practice used by Search Engine Optimization professionals to find and research actual search terms people enter into search engines when conducting a search". Good old Wikipedia! But, I used to think, what has that got to do with me? I'm a graphic designer. People who want to find graphic designers are going to Google … [Read more...]

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