The latest in my oh-so remarkable series of interviews with design business owners is a great one. OK, I know I keep saying that but this one is great, believe me. The fantastic thing about this interview was that I didn’t really know Matt Shuey before I spoke to him. We were introduced via Google+ [...]
Small business owners may be required to do many things. Selling, accounting, marketing … yes. But, master the dark arts of SEO? Surely not! You should, of course, be concentrating on creating the best products and providing the best services. That’s a “given.” But there is a reliable way of creating an ongoing stream of [...]
Google’s search results are ranked by a combination of hundreds of different factors that are arranged into an algorithm which is being constantly changed and monitored. Recently, there has been a major update to the algorithm that has sent the SEO world into a spin and that update is named Penguin. Of course, I have [...]
You know the origin of the word Spam, don’t you? It comes from a Monty Python comedy sketch from 1970 where diners in a café in suburban London are presented with a menu that includes Spam in every dish. The references to Spam (a brand of tinned ham: SPiced hAM, hence SPAM) become increasingly repetitive [...]
How do you get your website in front of as many eyeballs as possible? How do you expose your products and services to the world? The answer is, of course, to get to the top of the Google search results. Keyword research and competitor analysis Don’t stop reading just because it’s a boring subheading!!! This [...]
LinkedIn is a professional social networking site and has just surpassed 100 million users. Nearly 60% of LinkedIn users hold executive-level or consultant positions therefore it has the highest percentage of decision-makers than any other social network. LinkedIn is growing at roughly one million new members every week, the equivalent of one joining every second. [...]
So what is keyword research? “Keyword research is a practice used by Search Engine Optimization professionals to find and research actual search terms people enter into search engines when conducting a search”. Good old Wikipedia! But, I used to think, what has that got to do with me? I’m a graphic designer. People who want [...]
Constantly updated quality content is the mainstay of any website or blog. I have already described how to set up a WordPress.org blog and what to write about when you have one. Here’s the “how to” for those new-ish to WordPress… There are three things to remember when you are writing: Make your text scannable! [...]
There are two sides of a coin when considering how to market your site on the internet. Firstly, concentrate on the site itself: write regularly updated quality content and optimize the site for search engines. Secondly, by concentrating off the site: getting quality sites to link to yours. Introduction As I’ve said before in this [...]
This is the fifth in the series where I explain how an individual or small or medium sized organization can get themselves noticed in the big bad world. Other installments explained how to set up a web site from scratch, how to install WordPress and what to write on your site. Before we commence a [...]
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