So what is keyword research? “Keyword research is a practice used by Search Engine Optimization professionals to find and research actual search terms people enter into search engines when conducting a search”. Good old Wikipedia! But, I used to think, what has that got to do with me? I’m a graphic designer. People who want [...]
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Constantly updated quality content is the mainstay of any website or blog. I have already described how to set up a WordPress.org blog and what to write about when you have one. Here’s the “how to” for those new-ish to WordPress… There are three things to remember when you are writing: Make your text scannable! [...]
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There are two sides of a coin when considering how to market your site on the internet. Firstly, concentrate on the site itself: write regularly updated quality content and optimize the site for search engines. Secondly, by concentrating off the site: getting quality sites to link to yours. Introduction As I’ve said before in this [...]
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This is the fifth in the series where I explain how an individual or small or medium sized organization can get themselves noticed in the big bad world. Other installments explained how to set up a web site from scratch, how to install WordPress and what to write on your site. Before we commence a [...]
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So you’ve got your WordPress blog set up and you are just starting to write – what you do? Words are, in my opinion, the most important thing on a website. This is because the search engine robots that crawl the web every day can pretty much “read” what you’ve written, but they can’t look [...]
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This is the second post in my How to market yourself series, a personal account of the best marketing techniques you can employ for yourself or your business. Read my introduction to this self-marketing series here. There are three things you need to do when setting up your website. Decide on your website address (URL) [...]
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I have successfully been on the first page in Google for freelance graphic designer for a few months now and I’m quite pleased with this. Marketing yourself is one of the most important things any professional or company will do. For this reason I’m going to write a number of articles about self-marketing, what I [...]
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The primary objective of this website is to attract clients to my design business. The two ways I try to achieve this are: Get other good websites to link to me with my desired keywords as the anchor text. For example, freelance graphic designer, designer in London, UK design services, are good phrases to explain [...]
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This article is massively out-of-date and virtually everything said in it is now incorrect but it is useful to show how quickly things can change in this area! If you now type “freelance graphic designer and artworker in London” into Yahoo! I’m number one. In Google I’m hundred and fifty something! I’m trying to do [...]
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