Graphic, Web Design and Marketing, London | Rob Cubbon
Design, marketing, graphics, internet, print, London
Everybody knows that your marketing message will be enhanced by the creative use of graphic imagery. A competent graphic designer will be able to communicate your message to your market. But have you ever wondered what is the best way to make the graphic communicate the message? The above picture provides an answer. And it [...]
The above picture of a couple has been treated in Photoshop to give it a gritty, grainy, reportage look. This has also been described as the “Dave Hill effect” after a Californian commercial photographer (not the guitarist from Slade) although, of course, this won’t be his exact method. It immediately looks like a serious photo [...]
This is a quick technique to even out blemishes in a model’s skin. I came across this by accident but I think it’s a really good way to instantly make people pictures look more eye-catching and professional. It also has the effect of brightening and adding contrast. Very simple. Get the layer you want to [...]
After I had designed a vector logo for a client, I was asked to web 2.0-ify it. This is what I did. The “Toby Beresford” and the cogs are on separate layers in Photoshop. Individually I set the Layer Styles of Gradient Overlay and Bevel and Emboss. The Gradient Overlays are the same on both [...]
I used this image as a title slide in a PowerPoint presentation for MasterCard, one of my clients. It was a great excuse to do a reflection and transform its perspective to make it look like the headline is actually there on the pavement. The method I use to do perspective is much simpler that [...]
“Reflections are the new drop shadows!” If that’s the case, here’s how! Copy the text layer – or layer – that you want to reflect (Cmd/Ctrl-J). If the layer that you want to reflect is a text layer then you should Rasterize it. To do this, right-click on the text layer in the Layers palette [...]
The above picture is one of my snaps taken very quickly at the end of clearish autumn day. I have improved this picture with Photoshop by selecting certain areas and altering the colour, brightness and contrast. I first thing I did was to copy the photo to a new layer (Cmd/Cntl-J) I then use my [...]
Here, as promised, is a short tutorial about creating montages. Here is a montage of three different images which gel together without having to laboriously cut anything out. Layer masking with a brush I sized the cityscape image over the picture of the girl and played around with layer blend modes until I chanced upon [...]
I have been working on some CD and DVD packaging for a music creation software company. I love doing stuff to do with music and here I was asked to create some montages to express different musical genres. The montages will eventually go on large sierra boxes (a sierra box is a large cardboard box [...]
If your client hands you a .PPT from MS PowerPoint or and .DOC Word and says: “The presentation/print deadline is tomorrow, make this look nice”, what are you going to do? The answer is to use other programs such as Photoshop, Illustrator, InDesign, Quark, Premiere or Keynote and get creative! Here are a few tips [...]
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