There is an ad campaign in London at the moment for Portuguese tourism. You can see 48-,24- and 16-sheet adverts in the tube with giant portraits of famous Portuguese celebrities (Cristiano Ronaldo, José Mourinho) with a landscape showing through the image. Something similar to this effect that can be achieved with only a few clicks [...]
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You have a great photo. You have a great design. One problem: the photo doesn’t “go” with the design. The solution is to change the image in Photoshop to more accurately match the colour scheme of the design or, more commonly, to match the client’s or brand’s colours. In the above example the final image [...]
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I made this image of one of my favourite guitarists, Jimi Hendrix. He is associated with flamboyant clothing and psychedelic colourful artwork on his album covers and guitars so I tried to make this image as vibrant as possible. To do this I followed the basic techniques of pop art that I’ve used before. Only [...]
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A client of mine was illustrating an article about the World Economic Forum whose annual meeting is usually held in scenic Davos in Switzerland. My client was keen to stress the importance of interconnectivity within both the forum and the wider business community and gave me an image of connected wires of light to marry [...]
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I created this image to represent the idea of “Energy in a Box”. The secret of making a box in Photoshop is to use guides and enabling the Snap to Guides feature to make sure everything looks as it should do. I started with selecting a 2d side (or sides) for the box. I chose [...]
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The image above has been stylised in Photoshop and Illustrator. To trace a photo in Adobe Illustrator, go File > Place and select the photo you want to trace. I find it useful to then lock this picture layer in the Layers palette and click on the New Layer icon to make sure your trace [...]
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Everybody knows that your marketing message will be enhanced by the creative use of graphic imagery. A competent graphic designer will be able to communicate your message to your market. But have you ever wondered what is the best way to make the graphic communicate the message? The above picture provides an answer. And it [...]
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The above picture of a couple has been treated in Photoshop to give it a gritty, grainy, reportage look. This has also been described as the “Dave Hill effect” after a Californian commercial photographer (not the guitarist from Slade) although, of course, this won’t be his exact method. It immediately looks like a serious photo [...]
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This is a quick technique to even out blemishes in a model’s skin. I came across this by accident but I think it’s a really good way to instantly make people pictures look more eye-catching and professional. It also has the effect of brightening and adding contrast. Very simple. Get the layer you want to [...]
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After I had designed a vector logo for a client, I was asked to web 2.0-ify it. This is what I did. The “Toby Beresford” and the cogs are on separate layers in Photoshop. Individually I set the Layer Styles of Gradient Overlay and Bevel and Emboss. The Gradient Overlays are the same on both [...]
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