Every year I send Christmas cards to all my wonderful clients with a calendar of the next year on the back. You never know, somebody may pick one up and think of putting some design business my way, that’s the idea anyway! I’m a bit late this year but I’ll be artworking it up this [...]
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I regularly make PDFs for clients that are designed primarily to be viewed on-screen. Of course, the person viewing the PDF may choose to print it out on a desktop printer or other device and this should be taken into account. And with everything there is a right way and a wrong way, so here [...]
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I’ve noticed a trend emerge recently. A client of mine got me to design an invitation to a marketing event – cocktails at a new store – I sent him a beautifully designed invite in the form or a PDF and asked him how many he needed printed and he said: “Oh, there’s no need, [...]
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