How to market yourself #9: How to get people to contact you from your website

close up of a cell phone keypad

You’ve got a beautiful website and blog and you want people to contact you, either by phone or email. What do you do? Everyone has a contact page on their website. OK, maybe not everyone, but you should have one, really. Here are some really important points to think about when you’re doing your contact [...]

How to market yourself #8: How to offer RSS feed and email subscriptions

3D-RSS-icon-with-reflection

So you’ve got your self-hosted WordPress blog set up, optimized and have already published a few great posts and you want to offer an RSS feed and email subscription to your posts. What is RSS? RSS stands for Real Simple Syndication and is a format used to publish frequently updated content from the web on [...]

The future of print in the age of the web

old print metal pieces spelling TYPE on a laptop screen

How long has it been since you first used the internet? How much have your habits of information gathering changed since then? If you’re anything like me a myriad of different interests discovered on the internet crowd your mind as well as the exciting new ways you find out about them. The future is on [...]

Designing and publishing a hospital radio magazine

Chelsea and Westminster Hospital, cafe interior

I have been asked to help publish a magazine by a hospital radio station. Anyone who has had any sort of stay in a hospital will tell you that hospital radio with it’s music, news and entertainment is a welcome diversion at a difficult time. Chelsea and Westminster Hospital One of the bigger hospitals in [...]

How to pitch, promote and market your ideas

lectern with how to pitch and promote your ideas on it

I did this lectern idea for a company that did events where entrepreneurs pitch to investors. People from the UK will be familiar with this notion from the Dragons’ Den TV show. I’ve been a big fan of the show and I’ve always wondered how I would fair pitching a business idea. I would do [...]

How to market yourself #6: How to get links to your website

jewelry-in-the-shape-of-hearts-linked-together-thumb

There are two sides of a coin when considering how to market your site on the internet. Firstly, concentrate on the site itself: write regularly updated quality content and optimize the site for search engines. Secondly, by concentrating off the site: getting quality sites to link to yours. Introduction As I’ve said before in this [...]

How to market yourself #5: How to optimize your WordPress site for search engines

web page with cursor

This is the fifth in the series where I explain how an individual or small or medium sized organization can get themselves noticed in the big bad world. Other installments explained how to set up a web site from scratch, how to install WordPress and what to write on your site. Before we commence a [...]

How to market yourself #4: What to write in your blog or website

writing great content on a laptop

So you’ve got your WordPress blog set up and you are just starting to write – what you do? Words are, in my opinion, the most important thing on a website. This is because the search engine robots that crawl the web every day can pretty much “read” what you’ve written, but they can’t look [...]

How to market yourself #3: How to install a WordPress blog on your site

wordpress icon on a blue blackground

In the previous post in my How to market yourself series, I described how to set up a website on a host’s server. Here I will tell you how to set up a WordPress blog on that server. Read my introduction to this self-marketing series here. This article is about how to set up WordPress [...]

How to market yourself #2: How to set up a website

abstract connection

This is the second post in my How to market yourself series, a personal account of the best marketing techniques you can employ for yourself or your business. Read my introduction to this self-marketing series here. There are three things you need to do when setting up your website. Decide on your website address (URL) [...]

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Discover the secrets behind building a better web presence

Everything you will need to know about self-marketing on the web, including:

  • Creating websites
  • Setting up WordPress
  • Writing blog posts
  • Getting links
  • Driving traffic to your site
  • Using social media
  • Offering RSS feeds and subscriptions
  • Getting found on Google
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