Adding a client testimonial page to your website

If you have any sort of professional website I would advise you to include a testimonial page to promote your business. I think it’s always good to see if someone has been recommended and interesting to see by whom. It’s something that could separate you from the competition. Have a look at my client testimonials [...]

Sync up your Social Media and increase your Tweets

The huge advances of social media sites show a transformation from media monologues to dialogues which will define human communication of the early 21st century. An overwhelming majority of marketers say they are now using some form of social media to market their business. Social media is an almost “must-have” for any small business because [...]

How to market yourself #9: How to get people to contact you from your website

You’ve got a beautiful website and blog and you want people to contact you, either by phone or email. What do you do? Everyone has a contact page on their website. OK, maybe not everyone, but you should have one, really. Here are some really important points to think about when you’re doing your contact [...]

How to market yourself #8: How to offer RSS feed and email subscriptions

So you’ve got your self-hosted WordPress blog set up, optimized and have already published a few great posts and you want to offer an RSS feed and email subscription to your posts.
What is RSS?
RSS stands for Real Simple Syndication and is a format used to publish frequently updated content from the web on the web. [...]

The future of print in the age of the web

How long has it been since you first used the internet? How much have your habits of information gathering changed since then? If you’re anything like me a myriad of different interests discovered on the internet crowd your mind as well as the exciting new ways you find out about them.
The future is on the [...]

Designing and publishing a hospital radio magazine

I have been asked to help publish a magazine by a hospital radio station.
Anyone who has had any sort of stay in a hospital will tell you that hospital radio with it’s music, news and entertainment is a welcome diversion at a difficult time.
Chelsea and Westminster Hospital
One of the bigger hospitals in London with 665 [...]

How to pitch, promote and market your ideas

I did this lectern idea for a company that did events where entrepreneurs pitch to investors. People from the UK will be familiar with this notion from the Dragons’ Den TV show. I’ve been a big fan of the show and I’ve always wondered how I would fair pitching a business idea.
I would do [...]

How to market yourself #6: How to get links to your website

There are two sides of a coin when considering how to market your site on the internet. Firstly, concentrate on the site itself: write regularly updated quality content and optimize the site for search engines. Secondly, by concentrating off the site: getting quality sites to link to yours.
Introduction
As I’ve said before in this series, [...]