Here is our third Design and Marketing Podcast where we welcome back Tara Roskell, who we featured on our first podcast, to talk about designing logos. Tara and I have been “blogging buddies” for a long time, by the way. Tara, a highly experienced graphic designer, has a hit course on Udemy called How to [...]
This is about how to manipulate the text of a font in order to create a logo in Adobe Illustrator. The text in the logo above has had its corners rounded and other changes made to make it look more attractive and original. Here is the word written out in the base font (Sansumi). In [...]
Designing logos are the ultimate challenge for the graphic designer and there is nothing simple about doing them. The logo is the first and most important visual cue of a company or brand. Logos (usually) should be simple, compact and of one or two colors. Because you have less to play with, it’s the design [...]
After I had designed a vector logo for a client, I was asked to web 2.0-ify it. This is what I did. The “Toby Beresford” and the cogs are on separate layers in Photoshop. Individually I set the Layer Styles of Gradient Overlay and Bevel and Emboss. The Gradient Overlays are the same on both [...]
The best kind of logo, in my opinion, is one which relies on an image or shape to convey the company or brand. I would call it archetypal communication. Above is an amalgam of five of the most famous of such symbols (actually four, the fifth is from a text logo!), can you spot where [...]
I was asked to come up with a logo for Toby Beresford an application developer that specialises in third party apps for Facebook. The client wanted something neat, simple and modern that could have a shiny web 2.0 effect put on at a later date. I find it better to start off with Adobe Illustrator [...]
The above picture is made from 17 logos of the most famous brands in the world. The question is very simple: which letter comes from which logo? Please leave your answers in the comments section of this post.
You may wonder … Great idea from Graphic Design Blog for a design experiment. Designers were asked to quickly sketch or produce logo ideas for a couple of made-up companies “Caffeine Rush” being one of them. Here’s my interpretation. I can’t wait to see if someone has come up with exactly the same thing!
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