Designing logos are the ultimate challenge for the graphic designer and there is nothing simple about doing them. The logo is the first and most important visual cue of a company or brand. Logos (usually) should be simple, compact and of one or two colors. Because you have less to play with, it’s the design [...]
Article filed under: Design, Illustrator, Logos 6 Comments
After I had designed a vector logo for a client, I was asked to web 2.0-ify it.
This is what I did. The “Toby Beresford” and the cogs are on separate layers in Photoshop. Individually I set the Layer Styles of Gradient Overlay and Bevel and Emboss.
The Gradient Overlays are the same on both layers. I [...]
Article filed under: Design, Logos, Photoshop 7 Comments
The best kind of logo, in my opinion, is one which relies on an image or shape to convey the company or brand. I would call it archetypal communication.
Above is an amalgam of five of the most famous of such symbols (actually four, the fifth is from a text logo!), can you spot where they’re [...]
Article filed under: Games & fun, Logos 14 Comments
I was asked to come up with a logo for Toby Beresford an application developer that specialises in third party apps for Facebook. The client wanted something neat, simple and modern that could have a shiny web 2.0 effect put on at a later date.
I find it better to start off with Adobe Illustrator using [...]
Article filed under: Logos 10 Comments
You may wonder … Great idea from Graphic Design Blog for a design experiment. Designers were asked to quickly sketch or produce logo ideas for a couple of made-up companies “Caffeine Rush” being one of them. Here’s my interpretation. I can’t wait to see if someone has come up with exactly the same thing!
Article filed under: Design, Logos 2 Comments