Designing logos are the ultimate challenge for the graphic designer and there is nothing simple about doing them. The logo is the first and most important visual cue of a company or brand. Logos (usually) should be simple, compact and of one or two colors. Because you have less to play with, it’s the design [...]
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After I had designed a vector logo for a client, I was asked to web 2.0-ify it. This is what I did. The “Toby Beresford” and the cogs are on separate layers in Photoshop. Individually I set the Layer Styles of Gradient Overlay and Bevel and Emboss. The Gradient Overlays are the same on both [...]
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The best kind of logo, in my opinion, is one which relies on an image or shape to convey the company or brand. I would call it archetypal communication. Above is an amalgam of five of the most famous of such symbols (actually four, the fifth is from a text logo!), can you spot where [...]
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I was asked to come up with a logo for Toby Beresford an application developer that specialises in third party apps for Facebook. The client wanted something neat, simple and modern that could have a shiny web 2.0 effect put on at a later date. I find it better to start off with Adobe Illustrator [...]
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The above picture is made from 17 logos of the most famous brands in the world. The question is very simple: which letter comes from which logo? Please leave your answers in the comments section of this post.
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You may wonder … Great idea from Graphic Design Blog for a design experiment. Designers were asked to quickly sketch or produce logo ideas for a couple of made-up companies “Caffeine Rush” being one of them. Here’s my interpretation. I can’t wait to see if someone has come up with exactly the same thing!
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