You've got a beautiful website and blog and you want people to contact you, either by phone or email. What do you do? Everyone has a contact page on their website. OK, maybe not everyone, but you should have one, really. Here are some really important points to think about when you're doing your … [Read more...]
Cloud commuting and graphic designers
Cloud computing is a term usually used to describe the proliferation of resources and services accessed through the internet. These resources (for example, Google maps; Google docs; Google Analytics; Wordpress.com; online Adobe applications; your website host) in fact, any online service that … [Read more...]
How to market yourself #8: How to offer RSS feed and email subscriptions
So you've got your self-hosted WordPress blog set up, optimized and have already published a few great posts and you want to offer an RSS feed and email subscription to your posts. What is RSS? RSS stands for Real Simple Syndication and is a format used to publish frequently updated content from … [Read more...]
What to do if you are on an email blacklist
A hugely significant part of your web presence and company brand is email. It is just as important as your website. It needs to be professional looking and, most importantly, when sent to a particular place, it needs to get there. What are email blacklists? Email blacklists are databases used by … [Read more...]
How to market yourself #7: How to write and design a WordPress page or post
Constantly updated quality content is the mainstay of any website or blog. I have already described how to set up a WordPress.org blog and what to write about when you have one. Here,s the "how to" for those new-ish to WordPress... There are three things to remember when you are writing: Make … [Read more...]
How to market yourself #6: How to get links to your website
There are two sides of a coin when considering how to market your site on the internet. Firstly, concentrate on the site itself: write regularly updated quality content and optimize the site for search engines. Secondly, by concentrating off the site: getting quality sites to link to … [Read more...]
How to market yourself #5: How to optimize your WordPress site for search engines
This is the fifth in the series where I explain how an individual or small or medium sized organization can get themselves noticed in the big bad world. Other installments explained how to set up a web site from scratch, how to install WordPress and what to write on your site. Before we … [Read more...]
How to market yourself #4: What to write in your blog or website
So you've got your WordPress blog set up and you are just starting to write – what you do? Words are, in my opinion, the most important thing on a website. This is because the search engine robots that crawl the web every day can pretty much "read" what you've written, but they can't look at your … [Read more...]
How to market yourself #3: How to install a WordPress blog on your site
In the previous post in my How to market yourself series, I described how to set up a website on a host's server. Here I will tell you how to set up a WordPress blog on that server. Read my introduction to this self-marketing series here. This article is about how to set up WordPress manually. If … [Read more...]
How to market yourself #2: How to set up a website
This is the second post in my How to market yourself series, a personal account of the best marketing techniques you can employ for yourself or your business. Read my introduction to this self-marketing series here. There are three things you need to do when setting up your website. Decide on … [Read more...]
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