Adobe’s Creative Suite of programs includes some heavy-weight applications that are mainstay tools for millions of graphic designers all over the world. Everyone knows what Photoshop does – it’s the photo-manipulation software. It’s forced it’s way into the English language. You hear kids these days looking at a photo of a model saying “her skin’s [...]
Giving away free gifts is excellent marketing. It fosters loyalty and brand recognition. I’m giving away free 2012 calendars as PDFs. I’m also making available the InDesign and Illustrator files that were used to create the PDFs, so you can create and brand your own calendars and do the same thing, if you so wish! [...]
The internet is awash with eBooks. It’s easy to see why – they’re fast, convenient and are a great way to consume and store reading material. They can be downloaded in seconds and many thousands can fit on a single USB stick. eBooks are also interactive, allowing you to search for text, make notes or [...]
A guest post from Louise Baker of Zen College Life For web designers, developers and amateur creative types that work with a lot of graphics and image manipulation, the decision of which software to use is an important one. While Adobe Photoshop and its related Creative Suite programs are well respected throughout the world, open [...]
Ebooks are nothing short of a phenomenon on the internet. And it’s not difficult to see why: they’re cheap to create and distribute; they give ordinary people the opportunity to express themselves; they are an outstanding marketing tool – taking on a life of their own after publication with links, branding, company and product information [...]
H’mm, well, I’m not going to explain everything about print advertising in one little blog post. However, having just supplied a page ad for a magazine I thought I’d explain a bit about the process I went through from the initial ideas to supplying the final artwork. Supplying initial ideas Some designers will tell you [...]
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