Ebooks are nothing short of a phenomenon on the internet. And it’s not difficult to see why: they’re cheap to create and distribute; they give ordinary people the opportunity to express themselves; they are an outstanding marketing tool – taking on a life of their own after publication with links, branding, company and product information [...]
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I haven’t written as many posts as I would have liked on this blog in the last couple of months. The reason? I have been creating an e-book which will be used as an incentive for join my mailing list. It’s ready now! Why did I do this? Many reasons … I wanted to do [...]
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H’mm, well, I’m not going to explain everything about print advertising in one little blog post. However, having just supplied a page ad for a magazine I thought I’d explain a bit about the process I went through from the initial ideas to supplying the final artwork. Supplying initial ideas Some designers will tell you [...]
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If your client hands you a .PPT from MS PowerPoint or and .DOC Word and says: “The presentation/print deadline is tomorrow, make this look nice”, what are you going to do? The answer is to use other programs such as Photoshop, Illustrator, InDesign, Quark, Premiere or Keynote and get creative! Here are a few tips [...]
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It’s the joyous season of the dreaded companies’ annual report and accounts where artworkers and printers try to make money by producing horribly boring documents full of endless tables with horrendously dull titles like “Intangible Assets”. But, do you know the trick of how to get columns of figures to line up, as the accountants [...]
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Choosing a group of colours can be a daunting exercise. OK, so there’s some golden rules to follow, like “always choose from the same third of the colour wheel”. Golden rules are made to be broken. Adobe has a colourful website to make this a bit easier. If you sign in you can download the [...]
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I was thinking this was going to be a short post but the ideas just keep on coming. Maybe a little unfair, I’m comparing InDesign CS2 with Quark 6.5, but anyway! X and Y You can choose where your x and y measurements for page objects are taken in the Control bar – top left, [...]
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Question: How can you disseminate a graphically interesting, beautifully designed small book to a large number of people cheaply? Answer: Email a PDF. Almost every computer has Adobe Reader (formerly called Acrobat Reader) and PDFs are widely used as a way to present information with a fixed layout similar to a paper publication. Question: Why [...]
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The first rule of making PDFs is easy… do it in InDesign, don’t even think of doing it in Quark. Navigation, linking to the web and even playing movies can be sorted out in InDesign first before the PDF is made. This way when the client has added his changes these elements don’t have to [...]
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We all know how to stop text running over images in InDesign – go Window > Text Wrap (Command/Control -T if you have selected the Quark keyboard shortcuts) and choose one of the self-explanatory icons. But what if you want some text boxes to wrap around images and others to flow over? Move to front [...]
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