From Freelancer to Entrepreneur

From Freelancer to Entrepreneur

From Wage Slave to Freelancer to Business Owner to Entrepreneur – simple, right? Speaking as someone who's feels like all of the above on any given day, I would say, no, it's not that simple. I became freelance because I didn't like working for companies. I set up my own business because I didn't like working for people. I now consider myself an accidental … [Read more...]

Freelance Designer or Design Business?

business man

Are you a freelancer or an entrepreneur? This question occurred to me while talking to Alex Mathers from the RedLemonClub a site that offers advice for the freelance creative. There was a time when I called myself a "freelance graphic designer" and had that as the title of this site. I wrote plenty of articles about how to get freelance design work, etc. While this … [Read more...]

DMP 007: Marketing for Freelance Creatives with Alex Mathers

alex mathers

I'm really excited to welcome Alex Mathers to the Design and Marketing Podcast. Alex is a freelance illustrator who has been on my radar for many years primarily because of his excellent RedLemonClub site for freelance creatives. I joined his mailing list back in 2009 (I don't think I've been on any other list for so long) and I've benefitted from all Alex's tips for finding … [Read more...]

When and How to Outsource – 4 Essential Questions

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I am often asked about the role outsourcing plays as part of my graphic design business. Do you take on a job from a European or American client, employ an Asian freelancer to do it and sit back and take the profits? Er, no! I have been outsourcing projects for years now and there's definitely a right way and a wrong way to do it. If handled correctly, outsourcing can … [Read more...]

Freelance graphic design advice

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Whether you're a rock star creative in a top-ten agency or a freelancer running a business from home on a shoestring, graphic design is an absorbing, all-encompassing practice. Beauty is in the eye of the beholder and therefore disagreements occur and criticism can be hard to take. But it's a great job because you spend time creating beauty. But there are plenty of other … [Read more...]

How to get freelance graphic design jobs

apple-macbook-pro-job-please

One thing I am often asked by designers – old and new alike – is: "how do you get work" or "how do you get clients". Here are the principles and practices that I have used and found successful over the years. Put most of your effort into developing your own site Building and maintaining websites is a time-consuming business, but at least the time and effort put into … [Read more...]

What you need to be a freelance graphic designer

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I wasn't always a freelance graphic designer. I used to teach English to Brazilian businessmen but that's another story. I started by working for newspapers and magazines so my background is in print. By a mixture of application and good fortune I taught myself how to create usable, aesthetic, standards-compliant websites and discovered how to get visitors to them by running … [Read more...]

Free stock photography for a graphic designer

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All graphic designers and people trying to create eye-catching imagery for print or web with have at some point used stock photography. Stock photography negates the need for hiring expensive photographers can license individual photos for specific uses. The two largest traditional stock photography agencies are Getty Images and Corbis. They offer mostly photographs that … [Read more...]

Design and marketing in a recession

Recession needn't give us an uncertain future

Recession, credit crunch, slowdown – these are bywords of the moment and you would be forgiven for thinking that we've got to tighten out belts and prepare for hard times ahead. The natural inclination for some businesses might be to scale back on marketing activities in an effort to save money. But, last week it was reported that two of the world’s biggest advertisers, … [Read more...]

Freelance graphic designers’ blogs

designer-blogs

Here are my favourite three blogs of people who, like me, are graphic designers and write about it on the internet. Firstly, from Romania, I really like webee design blog. Webee has really helped me out with his tips and encouragement. Also a beautiful creative design blog by David Airey who has blogging help as well as design discussion. Lastly there is Creative Guy who has … [Read more...]

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