Creating an email list is one of the most important internet marketing tasks any small business can employ. Subscribers to an email list are more likely to respond to offers and make purchases than visitors to a site. Moreover, nothing cements allegiance to a brand better than a regular newsletter delivered to someone’s personal inbox. [...]
After having such a positive response from my article about MailChimp Sidebar Widgets I thought I’d write another article about putting an AWeber form on a WordPress site with an e-book as an incentive. Why do this? Why email? Email is still one of the most effective marketing tools. It’s personalised, targeted and cheap. Why [...]
Most people will prefer to use sites like Aweber and MailChimp to create and send HTML email newsletters. In fact, I have recently been using iContact for a client and I’ve found their email building templates to be easy to use and intuitive. However large organisations prefer to do it all themselves. When this is [...]
This is a story of how I increased my conversions by 200% by making my sign-up form easier to use and having more of them on the site. Design vs. Sales The stereotypes of the sales person and the designer are of two totally different animals. Sales people, on one hand, are grubby desperate types [...]
An essential internet marketing strategy is to make signing up to your list as easy as possible. To do this I like to have a sales page or squeeze page for the list which explains the various benefits of signing up. If this squeeze page is quite long it’s nice to put an email capture [...]
No internet marketing strategy is complete without email campaigns. Sending regular branded emails to a subscriber with top quality content will build recognition and loyalty like almost nothing else online. A great way to do this is with AWeber. But you can do it for free with with MailChimp if you have less than 2,000 [...]
One of the most important internet marketing strategies is to create an email subscription list. And the most important part of creating a list is making the sign-up process as attractive and as easy as possible. MailChimp is one of the foremost bulk emailers. My experience with MailChimp hasn’t always been easy – I once [...]
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