Do you ever wish you didn’t use stock photography so much? Recently I’ve found myself trawling through pages of stock images from sites such as Shutterstock, iStock and Fotolia, usually looking for a well-presented young professional smiling to camera. These sites contain some good photography but I’m always worried that the stock approach lacks creativity [...]
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I’m always on the look out for simple eye-catching ways to communicate a message. I think this is a great example of a visually appealing background that could be used when there are no images, graphics or other ways to improve the typography. This is especially useful in direct marketing (email or mail shot). How [...]
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I have created an identity for IMG Associates who are a China based contract manufacturer and distributer of fine kitchen and bathroom furniture. This is for business stationery, online catalogues, print material and eventually a website. The company is committed to manufacturing high quality products and strives for design excellence in every facet of its [...]
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Personally, I have noticed other recessions far sooner than this one. It seems like months and months of dreary economic forecasts had passed before I got an inkling that it was going on. Anyway, here’s some ways to defeat the dreaded downturn. Diversify Do something you’re not doing at the moment. Web designers should diversify [...]
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Recession, credit crunch, slowdown – these are bywords of the moment and you would be forgiven for thinking that we’ve got to tighten out belts and prepare for hard times ahead. The natural inclination for some businesses might be to scale back on marketing activities in an effort to save money. But, last week it [...]
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When and how did you get your start in the industry? I was working as a picture researcher for magazines and a night picture editor for newspapers in London when in 1992 I saw Photoshop for the first time and it was love at first sight. I then lied a lot to get my first [...]
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Web 2.0 in design and marketing This is an image I made to try to explain the digital grapevine: A network of users that interact to answer questions, solve problems and have fun or the trend in the use of the internet and web design that enhances creativity, information sharing and collaboration among users that [...]
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I was asked to come up with a visual to portray a corporate bank’s image. This was one of the largest banks in the world, one that prided itself on coming up with intelligent solutions and, whilst it wanted to evoke reliability and gravity, it also wanted to be known as innovative. The tag line [...]
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I have just created a phpBB bulletin board or forum for my music website. Click here to visit the mu-sik forum. I installed it using Fantastico which I have on my host’s cPanel. I chose the prosilver phpBB theme which was close to the look I was trying to achieve. This meant tweaking a few [...]
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I’ve noticed a trend emerge recently. A client of mine got me to design an invitation to a marketing event – cocktails at a new store – I sent him a beautifully designed invite in the form or a PDF and asked him how many he needed printed and he said: “Oh, there’s no need, [...]
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