Graphic, Web Design and Marketing, London | Rob Cubbon
Design, marketing, graphics, internet, print, London
There is certainly no need to be daunted by a financial barrier to entry when starting your own web design company. Don’t be put off by the price of Photoshop or the whole Creative Suite – there’s loads of free software for web designers that can help you keep costs down. Online image editors Photoshop [...]
How much should graphic designers or design companies specialize? Should they hone their skills and expertise to a particular niche? Or should they provide a range of services for their clients? Starting out When a graphic designer first starts out as a freelancer or when a new graphic design company has just set up, the [...]
This article is more of a “plea” to web designers. Don’t look at a web page as a work of art. Look on it as something that does a job and, for God’s sake, make it legible! Too many times we see readability sacrificed at the alter of web design. But first, some statistics for [...]
The internet is daunting, disorganized and idiosyncratic. Web designers should try to make the user’s journey as simple and as pleasant as they can. What’s more, there are certain actions that webmasters would like visitors to perform – to go to a page, to submit some information, for example. For these reasons, knowing how to [...]
There has never been a better time to start a web design business. Although the western world’s economy is stagnant and demand flat the opportunities for entrepreneurs are enormous. If you have a passion and love for the internet, you can do it. You don’t need a lot (in fact you just need a laptop, [...]
It is usually better to show a client what a website will look like before the development stage starts. Here are a few tricks for creating website visuals in Photoshop. Getting started Create a large Photoshop document, at least 1200 pixels wide by 900 pixels deep (this can be increased later with Canvas Size), RGB [...]
This is a story of how I increased my conversions by 200% by making my sign-up form easier to use and having more of them on the site. Design vs. Sales The stereotypes of the sales person and the designer are of two totally different animals. Sales people, on one hand, are grubby desperate types [...]
We have many dreams when we were young. Some want to be rich. Some want to create great things. Some want to make a difference and do work that they enjoy. However, many of us find ourselves disillusioned by corporate structures when we start to work. If this has happened to you then, don’t worry, [...]
Being an independent graphic designer and running your own business from home is the best life ever – at least that’s what we think. Here is a guide to the hardware, software and back-up used based on the answers from my representative sample of graphic designers. Further fascinating results from this survey can be found [...]
This is the second part of my survey of independent graphic designers working from all corners of the globe and it throws up some interesting results about how they charge. The first survey results concentrated on what designers do and how they make money. Questions about charging are the most common I get in my [...]
Everything you will need to know about self-marketing on the web, including:
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