One thing I am often asked by designers – old and new alike – is: “how do you get work” or “how do you get clients”. Here are the principles and practices that I have used and found successful over the years. Put most of your effort into developing your own site Building and maintaining [...]
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How to Win Friends and Influence People is one of the bestselling self-help books ever published. Written by Dale Carnegie in 1937, it has sold 15 million copies. “[Dale Carnegie] changed my life” Warren Buffett, one of the world’s wealthiest people and most generous philanthropist of all time. The book isn’t about how to be [...]
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I recently sent a newsletter to the subscribers who had downloaded my free How to Market Yourself Online ebook asking a simple question: “What would you like me to write about for you?”. The answers that came back were many and varied but one I address here. We’re all hungry for knowledge and sometimes the [...]
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If you have any sort of professional website I would advise you to include a testimonial page to promote your business. I think it’s always good to see if someone has been recommended and interesting to see by whom. It’s something that could separate you from the competition. Have a look at my client testimonials [...]
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In a previous post about Tim Ferriss‘s best-seller the 4 Hour WorkWeek, I ranted on about Tim’s fantastic opinions on the 80/20 rule, Parkinson’s law and elimination of unnecessary actions. I have now finished the book and continued with my entrepreneur self help guide binge with The E-Myth Revisited by Michael E. Gerber. The book [...]
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The book I am reading at the moment is The 4 Hour Workweek by Timothy Ferriss. I had heard about it from Matt Mullenweg, the founding developer of WordPress the popular blogging software that powers this site. I’m only halfway through the book but already I’ve been introduced to some interesting principles and have acted [...]
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Cloud computing is a term usually used to describe the proliferation of resources and services accessed through the internet. These resources (for example, Google maps; Google docs; Google Analytics; WordPress.com; online Adobe applications; your website host) in fact, any online service that happens “out there” – you don’t care where, as long as it works [...]
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A hugely significant part of your web presence and company brand is email. It is just as important as your website. It needs to be professional looking and, most importantly, when sent to a particular place, it needs to get there. What are email blacklists? Email blacklists are databases used by organizations to decide if [...]
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One of the questions I get asked the most by clients and other designers alike is about (surprise, surprise) money. So what is the hourly rate for a graphic designer? Ahh, there’s the question. If you’re fresh out of college, I would say (and don’t blame me if you can’t pay off your loans) around [...]
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I have been asked to help publish a magazine by a hospital radio station. Anyone who has had any sort of stay in a hospital will tell you that hospital radio with it’s music, news and entertainment is a welcome diversion at a difficult time. Chelsea and Westminster Hospital One of the bigger hospitals in [...]
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