Should I Blog On My Home Page?

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When you first install WordPress you see a friendly “Hello World!” heading staring back at you. The default set up on WordPress is to show your latest 10 blog posts on your home page. But, is that really the best content to show on your home page? When a visitor arrives on your home page […]

Build Your Brand – Dominate Google Results For Your Name

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I am very lucky. I am currently experiencing the universe in 2013 from a desk in London as “Rob Cubbon”. If, however, my surname was “Smith”, I wouldn’t be so lucky. In case you haven’t noticed, things are changing. We now live in a highly connected economy. 20 years ago, I may have made a […]

Entrepreneurial Enlightenment

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I am a blogger turned businessman. I never had a grand plan nor an entrepreneurial bent. I never made any money washing cars for my neighbours nor set up a lemonade stall outside my parents’ house. Who am I? I assumed, after leaving school, I would simply get a job just like everyone else (if […]

Split Test a Web Page using Google Analytics

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Split testing or A/B testing just got a whole lot easier! The agony that was Google’s Website Optimizer has been transformed into Google’s Experiments and integrated into Google Analytics. Have a look at the video above to see how to split test a web page in less than five minutes. All you need is three […]

Not Blogging? You Must Read This!

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Blogging is without doubt the most effective marketing tool for a business. It is easy, cheap and powerful. And yet there is resistance to it. One of the major frustrations of the last few years has been my inability to persuade my clients to blog consistently. Here are the most common “excuses” against blogging and […]

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