Graphic, Web Design and Marketing, London | Rob Cubbon
Design, marketing, graphics, internet, print, London
For a long time I’ve known that there’s a problem with my website. On one hand I want to attract clients to my business; on the other I want to attract visitors to my blog. Are they necessarily the same market? If I met someone in an elevator how would I describe RobCubbon.com in 10 [...]
I was inspired by Darren Rowse’s article about writing reader profiles to inform your blogging. Darren Rowse, for those of you that don’t know, has been blogging since 2002 and writes a number of successful blogs including ProBlogger.net which aims to help bloggers learn the skills of blogging and is one of the most successful [...]
For me, blogging isn’t about making money from advertising, affiliate marketing and selling products. It’s not about that for the majority of bloggers either. But it is about business. All of my current clients have either contacted me through my website or are a result of a recommendation through my website. I advise most of [...]
You have a web presence. You have a product or a service to sell. You need to create awesome web pages that will elicit a response… You need to know how to write for the internet. It’s a devilishly difficult skill to master. I’ve been doing it for five years and still consider myself a [...]
Featured Images in posts or pages is yet another example of how WordPress is not only a brilliant blogging platform but also an adaptable CMS (Content Management System). The basic idea behind Featured Images is the ability to set a thumbnail, or any size of image, to an article so that when that article is [...]
Four years ago I was commuting everyday – with millions of others on London’s underground system – to some soulless office doing work that didn’t interest me. This all changed when I suddenly realised that by creating web pages with WordPress I could get clients via my website and not have to go on the [...]
Most websites fail. Why? Because, they don’t post regular content that people will want to read. How do you know what people want to read? The answer is to get to know your website’s visitors and potential visitors. By knowing your readers, you will hopefully have some idea about your potential customers! Here are a [...]
If investment banks can break the economy; small businesses can start the healing process. Now that start up costs are lower than ever, thousands of talented and skilled individuals who are frustrated by lack of corporate opportunity will do what they’ve always wanted and become their own boss. However, many small businesses are using old [...]
WordPress is a blog publishing platform that can be used to run many different types of website. Every time I install WordPress I run through the same geeky routine to ensure that it is well-functioning and easily discovered. So, aside from the theme (the way the website looks) and the content (what the website says) [...]
I first set up WordPress on my website 4 years ago. Since then it has been a long journey trying to post once a week whilst learning all I can about web publishing. Things haven’t always gone smoothly. So, for the record, here are some of my greatest gaffes: 1. Not creating the whole site [...]
Everything you will need to know about self-marketing on the web, including:
Learn how to develop a successful blog that brings customers to your business
