A website is essential to a business in today’s economy. OK, scrub that. A website is essential to everyone in today’s economy. What are you going to do, whether you’re 18 years old, 28, 38, or 48 years old and looking for a job? Are you going to be shuffling round town armed with a [...]
Interview with Steven Snell of Vandelay Design Blog Steven Snell is an inspiration to me and many other blogging designers who run businesses. Vandelay Design Blog, which he started with little design experience about 7 years ago, is now one of the best known design blogs and has an Alexa Rank of 6,000. The six [...]
Split testing or A/B testing just got a whole lot easier! The agony that was Google’s Website Optimizer has been transformed into Google’s Experiments and integrated into Google Analytics. Have a look at the video above to see how to split test a web page in less than five minutes. All you need is three [...]
Blogging is without doubt the most effective marketing tool for a business. It is easy, cheap and powerful. And yet there is resistance to it. One of the major frustrations of the last few years has been my inability to persuade my clients to blog consistently. Here are the most common “excuses” against blogging and [...]
There are many reasons for having a website: You may want to push a message, sell a product or help people do something. But, unless the people who come to your site like the site, you may as well not bother. Every website on the internet wants one thing: engaged visitors. Tweet this. I’m always [...]
Google’s search results are ranked by a combination of hundreds of different factors that are arranged into an algorithm which is being constantly changed and monitored. Recently, there has been a major update to the algorithm that has sent the SEO world into a spin and that update is named Penguin. Of course, I have [...]
You know the origin of the word Spam, don’t you? It comes from a Monty Python comedy sketch from 1970 where diners in a café in suburban London are presented with a menu that includes Spam in every dish. The references to Spam (a brand of tinned ham: SPiced hAM, hence SPAM) become increasingly repetitive [...]
For a long time I’ve known that there’s a problem with my website. On one hand I want to attract clients to my business; on the other I want to attract visitors to my blog. Are they necessarily the same market? If I met someone in an elevator how would I describe RobCubbon.com in 10 [...]
I was inspired by Darren Rowse’s article about writing reader profiles to inform your blogging. Darren Rowse, for those of you that don’t know, has been blogging since 2002 and writes a number of successful blogs including ProBlogger.net which aims to help bloggers learn the skills of blogging and is one of the most successful [...]
For me, blogging isn’t about making money from advertising, affiliate marketing and selling products. It’s not about that for the majority of bloggers either. But it is about business. All of my current clients have either contacted me through my website or are a result of a recommendation through my website. I advise most of [...]
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