How do you blog for business? (And why is there a photo of a girl on a beach?)
We all know of the tremendous potential of blogs. No one disputes that they are the most effective self-publishing revolution of the last ten years.
But people seem to take Tim Ferriss’s book The 4-hour Work Week a little too seriously. They dream of spending one hour a day with the laptop on a great beach in some exotic location (hence the photo) and have tens of thousands of dollars a month flow in à la Pat Flynn.
Well, you guessed it, the reality isn’t exactly like that.
Who are you?
I am Rob Cubbon. I started this site in 2005 and then started blogging in 2006. Within a few months I started receiving phone calls and emails from business people who wanted me to help them achieve something. Ever since I have been a non-apologetic evangelist of the power of blogging to transform people’s lives and businesses worldwide.
At the time I started blogging I was nothing more than a lowly computer operator – I used to check and prepare other people’s designs before they went off to print. Since I started blogging I have been designing logos, websites and whole corporate identities. I have even branched out and now describe my company a design and marketing consultancy.
How can this help me?
If you are interested in how to use a website to bring interest and business to yourself or your company, you could sign up to my mailing list and get a free copy of the well-received How To Market Yourself eBook.
Added to that there are a number of articles here that may be of interest to you:
- How to set up a website
- How to get links to your website
- Marketing your business with a website and social media
- The best hosts for WordPress
- How to blog for business
So, whatever it is that you do… whether you are a designer, marketer, developer, writer, architect, scientist … or maybe you’re a mixture of a few things, you can start blogging now. There really is no time to waste.
People worry that no one will be interested in your articles. Guess what? Most people probably won’t. But Google is a great resource that is capable of attracting exactly the right people to your website. The people that want to do what you know how to do. And they are the people who will turn into your clients.
People worry about the design, the logo, the tone, the pitch, the audience … all these things are important but they can be changed at a later date.
Another thing that people worry about is keyword research. But, you never really know whether certain articles, words or ideas will be popular on the internet until you publish them.
70% of searches on Google have no exact-matched keywords – that means there are no published articles in the whole of the internet that contain the exact words of 7 out of 10 Google searches! There’s plenty out there to play for!
So, if you’re thinking of starting a blog or a website or you have one up and running, have a look around and come back here from time to time. There’s lots of great advice about how you can blog for business. And let me know if you need any help!
