Google’s Penguin Update – What It Means For Web Designers

google

Google’s search results are ranked by a combination of hundreds of different factors that are arranged into an algorithm which is being constantly changed and monitored. Recently, there has been a major update to the algorithm that has sent the SEO world into a spin and that update is named Penguin. Of course, I have [...]

And Now For Something Completely Different

foot

You know the origin of the word Spam, don’t you? It comes from a Monty Python comedy sketch from 1970 where diners in a café in suburban London are presented with a menu that includes Spam in every dish. The references to Spam (a brand of tinned ham: SPiced hAM, hence SPAM) become increasingly repetitive [...]

My Website’s Objective – The Fight For My Site

cat fight

For a long time I’ve known that there’s a problem with my website. On one hand I want to attract clients to my business; on the other I want to attract visitors to my blog. Are they necessarily the same market? If I met someone in an elevator how would I describe RobCubbon.com in 10 [...]

Reader Profiles for my Blog

people

I was inspired by Darren Rowse’s article about writing reader profiles to inform your blogging. Darren Rowse, for those of you that don’t know, has been blogging since 2002 and writes a number of successful blogs including ProBlogger.net which aims to help bloggers learn the skills of blogging and is one of the most successful [...]

How to Blog for Business

businessmen shaking hands

For me, blogging isn’t about making money from advertising, affiliate marketing and selling products. It’s not about that for the majority of bloggers either. But it is about business. All of my current clients have either contacted me through my website or are a result of a recommendation through my website. I advise most of [...]

How to Write for the Web

writing on laptop

You have a web presence. You have a product or a service to sell. You need to create awesome web pages that will elicit a response… You need to know how to write for the internet. It’s a devilishly difficult skill to master. I’ve been doing it for five years and still consider myself a [...]

Using Featured Images in WordPress

different photos shown in three strips of film

Featured Images in posts or pages is yet another example of how WordPress is not only a brilliant blogging platform but also an adaptable CMS (Content Management System). The basic idea behind Featured Images is the ability to set a thumbnail, or any size of image, to an article so that when that article is [...]

5 common blogging tips that aren’t true

5 common blogging tips that aren't true

Four years ago I was commuting everyday – with millions of others on London’s underground system – to some soulless office doing work that didn’t interest me. This all changed when I suddenly realised that by creating web pages with WordPress I could get clients via my website and not have to go on the [...]

Know Your Visitors – Know Your Customers!

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Most websites fail. Why? Because, they don’t post regular content that people will want to read. How do you know what people want to read? The answer is to get to know your website’s visitors and potential visitors. By knowing your readers, you will hopefully have some idea about your potential customers! Here are a [...]

Marketing your business with a website and social media

message in a bottle

If investment banks can break the economy; small businesses can start the healing process. Now that start up costs are lower than ever, thousands of talented and skilled individuals who are frustrated by lack of corporate opportunity will do what they’ve always wanted and become their own boss. However, many small businesses are using old [...]

Download the free e-books "How to Market Yourself Online" & "Starting An Online Business"

How to get clients online and advice on starting up online!

  • Creating websites
  • Setting up WordPress
  • Writing blog posts
  • Getting links
  • Driving traffic to your site
  • Using social media
  • Getting clients
  • Getting found on Google
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