Design, marketing, graphics, internet, print, London
I moved a WordPress blog to a new server and a new address this week. It was one of those jobs that I dreaded doing but didn’t turn out to be too complicated. And I’ve not lost any traffic! Why was I moving a WordPress site to a new domain? A few months back I [...]
There is certainly no need to be daunted by a financial barrier to entry when starting your own web design company. Don’t be put off by the price of Photoshop or the whole Creative Suite – there’s loads of free software for web designers that can help you keep costs down. Online image editors Photoshop [...]
In a world where 99% of business communication is done by phone, email or video/text messaging – there is no substitute for meeting clients face-to-face. A personal meeting will create a better bond and this can be useful with challenging projects. Do I really need to meet this client? Not all clients are created equal. [...]
How much should graphic designers or design companies specialize? Should they hone their skills and expertise to a particular niche? Or should they provide a range of services for their clients? Starting out When a graphic designer first starts out as a freelancer or when a new graphic design company has just set up, the [...]
This article is more of a “plea” to web designers. Don’t look at a web page as a work of art. Look on it as something that does a job and, for God’s sake, make it legible! Too many times we see readability sacrificed at the alter of web design. But first, some statistics for [...]
Giving away free gifts is excellent marketing. It fosters loyalty and brand recognition. I’m giving away free 2012 calendars as PDFs. I’m also making available the InDesign and Illustrator files that were used to create the PDFs, so you can create and brand your own calendars and do the same thing, if you so wish! [...]
The success of a graphic design business – or any online business – will not only be down to how to get clients but also how you keep and maintain them. This is why client communication is extremely important. There is a right and a wrong way to communicate with a client. Get it right [...]
The internet is daunting, disorganized and idiosyncratic. Web designers should try to make the user’s journey as simple and as pleasant as they can. What’s more, there are certain actions that webmasters would like visitors to perform – to go to a page, to submit some information, for example. For these reasons, knowing how to [...]
After having such a positive response from my article about MailChimp Sidebar Widgets I thought I’d write another article about putting an AWeber form on a WordPress site with an e-book as an incentive. Why do this? Why email? Email is still one of the most effective marketing tools. It’s personalised, targeted and cheap. Why [...]
Knowing how to get clients will make or break many online businesses. If you are running a graphic design, web design or web development agency it is fundamentally important to get a steady stream of work from high quality clients. With this in mind I have just written a comprehensive e-book on how to use [...]
Everything you will need to know about self-marketing on the web, including:
Learn how to develop a successful blog that brings customers to your business
