In a previous post about Tim Ferriss‘s best-seller the 4 Hour WorkWeek, I ranted on about Tim’s fantastic opinions on the 80/20 rule, Parkinson’s law and elimination of unnecessary actions.
I have now finished the book and continued with my entrepreneur self help guide binge with The E-Myth Revisited by Michael E. Gerber. The book has a tag line of: Why most small businesses don’t work and what to do about it.
So what have I learnt from these micro-celebrities from the small business self help genre? Is there anything here that can improve my design and marketing business in these trying times?
Both books concentrate quite heavily on removing yourself from your business. The logic behind this is that if you can get others to do your work you are free to do something else or take on more work and therefore expand the business. I have tried to get other people to do what I do with mixed results.
Automation and the 4-Hour Workweek
Tim Ferriss promotes the use of virtual assistants from the third world to do administrative or clerical tasks. And even marketing, website development, technical services or buying your wife an anniversary gift. To be honest the prospect of this strikes fear into my heart. And I don’t think my wife would be too happy either!
I have heard horror stories of the language barrier causing tasks to take 2, 3, 4, 5 times longer than they would normally with Indian web development companies. I’ve made connections with many of these companies but I’ve yet to take the plunge.
And is it really as easy for a designer or a marketer to instruct a virtual assistant on how to deal with their clients as a lot of the work is based on relationships and built on inspiration?
Practice makes perfect. So I shall try to outsource more and more this year.
The E-Myth and small business development
Michael E Gerber, on the other hand, paints a great picture of why this automation is so necessary. He describes the personality of a small business owner as being split three ways – into the Entrepreneur, the Technician and the Manager. This was so familiar to me it was kind of scary.
- The Entrepreneur is the visionary in us. The dreamer. He thinks up the idea that got us here in the first place and his imagination needs to be nurtured in order to come up with more fantastic opportunities to move us along.
- The Manager is, of course, the pragmatist who is there to plan, to order and to predict.
- And last but not least there’s the Technician. The Technician is how we all started out. The Doer. The “if-you-want-something-doing-properly-you-have-to-do-it-yourself” guy. He’s the one with his head down doing the work. At least that’s what he thinks.
All businesses need a mixture of these three personalities. But in reality we are more like Technicians trying to get on with it whilst being bugged by another “great new idea” from the Entrepreneur and compartmentalized by the Manager who’s trying to establish order.
With these three inside my head all the time it’s a wonder I get any sleep!
But this is the reason, according to Michael E. Gerber, most business fail – because the Technician’s in charge. So automation and outsourcing is vitally important to your business as it frees up the dreamer in you to work on your business rather than in it.
So where do we go from here?
Well, my business has changed beyond all recognition from a few years ago when I started out. Back then I promoted myself as a freelance print designer whereas demand from this site pushed me to offer complete design and web marketing packages.
If I cut down on the time spent on the individual jobs by outsourcing and automation I can view my business more as a product and start tweaking it to make it better and better.
Maybe these books are teaching me to spend less time reading tweets and blog posts about the minutiae of the design business (as rewarding as they are) and more time on the larger picture and the future.
I shall be returning to these points later.
So what about you?
Have you read either of these small business Bibles? Have they or any of the issues discussed here caused you to act differently in your business? Let me know in the comments section of this post. And don’t forget to tweet or link to this post if you enjoyed it.
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Interesting ideas although I’d be a bit nervous about handing too much of my business to someone else. I suppose when you don’t have the skills necessary then it’s a must. Automation in the workplace could work but I’d need to do more research to know what and when.
@Mark I know exactly what you mean but this is the advice I’ve been hearing again and again from very successful businesses. They don’t just recommend outsourcing when you don’t have the skills but outsourcing when you know how to do it but don’t have the time! And, also outsourcing tedious repetitive work. I think it’s an interesting subject for research.
At this point, when a business is small with less than a handful of employess. outsourcing simply helps greatly because marketing is more important as i have found out. i used to do it all until i found that i couldnt unless i only wanted a few customers.
@Elijah doing it all yourself will limit the scalability of your business.
I work as a Virtual Assistant, in North America. I can definitely see the cause for concern around instructing “a virtual assistant on how to deal with their clients as a lot of the work is based on relationships and built on inspiration.”
I think when hiring a virtual assistant (VA) you need to find the right fit. In my experience knowing my clients goals and objectives up front helps me ensure I am always “on course.” Sometimes finding the right virtual worker is trial and error, just like hiring any employee, except it is easier to let your VA go then an in-house employee!
Great review on the book.
@Rachel thank you for the comment and the words of advice about finding the right VA, etc. It’s an interesting job you have!
Wow! I just wrote a post about how I was so busy working in my business that I couldn’t work on my business… and I have read the 4-hour work week. It is a very difficult thing to do, but I think I am ready to let go of some of the strings and see what happens…
I think allowing another mind into the equation may lead to exciting new avenues that I wouldn’t have thought of!
Here’s to a new chapter
Thank you for your timely confirmation :0)
The moment you are at is supposed to be the “making or breaking” of your business. The moment when you have to stop doing everything yourself and deligate. So far I’ve been useless at it so good luck!
Another good book (although published a few years ago) I’ve read about this is The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber.
Thanks for stopping by, Veronica!
E-Myth is the next book on my list of reads. I have heard nothing but great things about it and Michael E Gerber has a great following.
To be honest, I think E-Myth is more helpful than 4HWW!
thank you for book , and wish I can find one day arabic copy from this book because my english not more good and I try understand everything coz that I used the dictionary and try .
thank you again
Hello hadi I’ve looked around for a link for an arabic version but I couldn’t find one. I’d be very surprised, though, if the book wasn’t translated into your language. Good luck!
I’ve read many of these books. A business should not be a way of life, it should be a way to live so as long as you can still deliver great products and services and delight your customers the more you can hand off to others to do, the more you can enjoy life. Far too many people are their business and that is the problem, giving up something which is fundamentally now a big part of you.
The battle between the entrepreneur and technician is forever until we hire someone to take over that role. It seems that the manager can live with (in) and coexist with me, the entrepreneur, but the details (to dos) will get you in a major way…
Thanks for the great perspectives and reminders.
Hello Nick, absolutely fantastic comment, my friend. “A business should not be a way of life, it should be a way to live so as long as you can still deliver great products and services and delight your customers the more you can hand off to others to do, the more you can enjoy life.” I completely agree with that. I am trying to hand off parts of my business to others at the moment.
Hello Jim, and this goes on from what you’re saying, we have to hand over some of the technician tasks so we can concentrate on being the entrepreneur.