There’s an essential “Catch 22” when you launch a product on Amazon: You won’t get sales without reviews; And you can’t get reviews without sales! Enter Amazon FBA review clubs and promo tools.
Who made the most money during the 1849 Californian Gold Rush? The people who made the picks and shovels.
A number of services and review clubs have sprung up to facilitate Amazon FBA sellers (49ers) and connect them with shoppers who’ll maybe leave an honest review in exchange for a discounted product. But beware, some tools are better than others!
This article will cover the best Amazon product review clubs and promo tools.
How do Amazon review clubs and promo tools work?
Before Amazon’s recent changes, you can join a review club and add your Amazon products to their database. You could then create a promotional discount code in Amazon (usually offering your product for a substantial reduction), and this offer would either be listed on the review club website or sent out by email to shoppers who are looking for discounted products.
Disclosure: Please note that some of the links below are affiliate links. So, at no cost to you, I will earn a commission if you decide to make a purchase through one of the links. Please do not spend any money on these products unless you feel you need them.
AMZ Tracker claims to be able to skyrocket your Amazon sales by supporting you through your FBA journey with several tools. One of the main ways AMZ Tracker aims to achieve this is with its review group.
By joining the group, you’ll be able to get those all-important verified customer reviews to help move your product up the Amazon rankings and boost its credibility in the eyes of other shoppers. The AMZ Tracker review group gives you the ability to list your products and decide how much of a discount you will offer members in exchange for an honest review.
Any requests for reviews can be manually approved, with AMZ Tracker giving you the opportunity to find out more about who will be evaluating your product before letting them place a discounted order. AMZ Tracker is one of the few review services that also covers Amazon.co.uk
As AMZ Tracker is a full suite of FBA tools, you’ll also be able to carry out market research on your product ideas, get optimization advice for your product listings, and track your sales rank.
Rob’s verdict: I actually found this the best both for getting reviews and for moving you up the rankings. You can vet each reviewer to see if they usually leave 5 star reviews for products in your niche. They have a good suite of tools including the rankings tracker above. AMZ Tracker proved the most popular review tool with the people I talked to.
Snagshout puts you in touch with shoppers to help you get reviews for your products. Once you’ve signed up you can list your product and decide how much of a discount you’d like to offer.
Snagshout recommends discounts of at least 50% for the best results and it’s not uncommon to see products discounted by 90% or more.
This Amazon FBA review service charges between $2 and $5 per review, depending on which pricing option you choose.
Rob’s verdict: I found this service to be not as good as AMZ Tracker but OK – the reviews seemed to be of poorer quality from Snagshout (one reviewer simply copied another’s). However, the reviews came in and the products were sold having an effect on the rankings. Their support wasn’t as good as AMZ Tracker either.
Jump Send, formerly ReviewKick
Jump Send focuses on email communications to help Amazon sellers grow their business.
ReviewKick currently only serves Amazon.com but there are plans to expand into other regions. Prices start from $29 per month, allowing you to promote up to three different products at a time. Here is their blog post on their launch and what they intend to do with the new service.
Verdict: I haven’t actually used this product yet but will do in the future. I’ve heard very promising reports about their reviews and prices.
To avoid your inventory being rapidly depleted, GetBSR automates the process of distributing one-time-use discount coupons. This Amazon review group will also automatically follow up with users to remind them to leave a review for any products they’ve ordered.
When setting up a new promotion, you can choose the start date or simply let the offer go live the following day. You’re also free to set an end date for the promotion, which can be extended at any point to increase the number of sales and reviews you’re likely to receive.
GetBSR pricing plans range from $100 to $225 per product, with the ability to generate varying amounts of sales.
Verdict: I haven’t personally used this service but, again, I’ve heard good reports about it from experienced sellers who are repeat customers.
It maybe a little unfair comparing ZonBlast with the above tools but I had such and unpleasant, negative experience with this company I feel it’s my duty to warn people. ZonBlast doesn’t describe itself as an Amazon reviews service. Instead, ZonBlast will help you launch your product on Amazon by promoting it to a database of shoppers. They will generate quick blasts or sustained waves of sales with the aim of improving the sales rank of your products and in turn increasing their visibility in Amazon. However, you may pick up some reviews from ZonBlast customers along the way (although I didn’t).
When setting up your ZonBlast promotion, you can choose from a number of different plans and strategies. When launching products in low competition niches, a “Solo Blast” should suffice. For more competitive categories, sustained “Waves” or “Pulses” that release a certain amount of discounted product over a set number of days are recommended.
With pricing plans starting from $247 per month, ZonBlast isn’t cheap. They do offer a guaranteed minimum movement in the Amazon search results. In my experience this movement isn’t worth the price you have to pay.
It’s my fault, I got caught up in the hype of their sales pages. However, to be fair to them, they say: “in some less competitive categories, a single Solo [Blast] will also have all the effect you need to rank for important keywords”. For this, read: if you are in a competitive space you need a 20+% conversion rate for the tool to be of any use.
ZonBlast’s CEO told me: “you shouldn’t have used us because … you were never going to stick the landing” which goes against the “Zero To Hero” claims on their home page. If they’d said “Don’t use this product unless you have a 20%+ conversion rate in competitive spaces” both on their sales pages as well as in my correspondence with them, they’d come across as less disingenuous, in my opinion.
So, the ZonBlast solo blast with a heatseeker URL did temporarily move me up from #17-#12 to #6 in the rankings for a few hours. The brief ranking boost was worthless becauseI fell back down to whence I came from very quickly. I also lost as much as 50% of the Buy Box on the following days as an estimated 20 units were resold on Amazon – more than with any of the above tools.
This tool may work for larger brands but if you’re an individual Amazon FBA seller with 1-20 products to your name (and, I repeat, if you don’t have a 20%+ conversion rate in competitive spaces) then avoid.
Amazon FBA review club and promo tool prices compared
As the packages and plans of the best Amazon review clubs vary in terms of what you get access to, it’s difficult to carry out a straight pricing comparison. However, this table should give you an idea of what you can expect to pay to use a service to generate reviews and sales for your Amazon products.
|Max. no. of sales per month/package||No. of products in starting price||Starting price|
|AMZ Tracker||50||1||$50 per month|
|GetBSR||25||1||$100 per campaign|
|ReviewKick||Unlimited promotions||3||$29 per month|
|Snagshout||Unlimited (pay as you go)||n/a||From $2 per transaction|
|ZonBlast||175||1||$247 per month (1 Solo Blast)|
As well as the price of the service, you’ll also need to factor in the cost of selling your merchandise at a discounted rate.
Other Amazon FBA review club and promo tools
There are other players in this niche. Tomoson and Viral Launch can be used for reviews on Amazon. Good results were reported when I asked around. There are also several Facebook review groups whose admins you can contact via Facebook.