Using vector illustrations in designs to deliver your message

Do you ever wish you didn’t use stock photography so much? Recently I’ve found myself trawling through pages of stock images from sites such as Shutterstock, iStock and Fotolia, usually looking for a well-presented young professional smiling to camera. These sites contain some good photography but I’m always worried that the stock approach lacks creativity [...]

Article filed under: Design, Illustrator 52 Comments

Doing eye-catching designs in Illustrator

I’m always on the look out for simple eye-catching ways to communicate a message. I think this is a great example of a visually appealing background that could be used when there are no images, graphics or other ways to improve the typography. This is especially useful in direct marketing (email or mail shot).
How to [...]

Article filed under: Design, Illustrator, Marketing 30 Comments