New logo and identity designed

I have created an identity for IMG Associates who are a China based contract manufacturer and distributer of fine kitchen and bathroom furniture. This is for business stationery, online catalogues, print material and eventually a website.
The company is committed to manufacturing high quality products and strives for design excellence in every facet of its business. [...]

Article filed under: Design 33 Comments

Ways to beat a design and marketing slump

Personally, I have noticed other recessions far sooner than this one. It seems like months and months of dreary economic forecasts had passed before I got an inkling that it was going on. Anyway, here’s some ways to defeat the dreaded downturn.
Diversify
Do something you’re not doing at the moment. Web designers should diversify into [...]

Article filed under: Business, Design, Marketing 16 Comments

Turn your client’s photos into beautiful images

The problem
Err, sorry, the challenge. How many times does this happen? You have an otherwise beautiful design and your client insists on including pictures of people who’s images weren’t taken by one of the world’s best photographers.
This is a reoccurring hitch; we have to include pictures of the CEO, the MD, the whoever, but there’s [...]

Article filed under: Illustrator, Photoshop 25 Comments

Design and marketing in a recession

Recession, credit crunch, slowdown – these are bywords of the moment and you would be forgiven for thinking that we’ve got to tighten out belts and prepare for hard times ahead.
The natural inclination for some businesses might be to scale back on marketing activities in an effort to save money. But, last week [...]

Article filed under: Business, Design, Freelancing, Marketing 18 Comments