I have created an identity for IMG Associates who are a China based contract manufacturer and distributer of fine kitchen and bathroom furniture. This is for business stationery, online catalogues, print material and eventually a website. The company is committed to manufacturing high quality products and strives for design excellence in every facet of its [...]
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Article filed under: Design on July 25th, 2008 35 Comments
Personally, I have noticed other recessions far sooner than this one. It seems like months and months of dreary economic forecasts had passed before I got an inkling that it was going on. Anyway, here’s some ways to defeat the dreaded downturn. Diversify Do something you’re not doing at the moment. Web designers should diversify [...]
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Article filed under: Business, Design, Marketing on July 19th, 2008 16 Comments
The problem Err, sorry, the challenge. How many times does this happen? You have an otherwise beautiful design and your client insists on including pictures of people who’s images weren’t taken by one of the world’s best photographers. This is a reoccurring hitch; we have to include pictures of the CEO, the MD, the whoever, [...]
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Article filed under: Illustrator, Photoshop on July 8th, 2008 25 Comments
Recession, credit crunch, slowdown – these are bywords of the moment and you would be forgiven for thinking that we’ve got to tighten out belts and prepare for hard times ahead. The natural inclination for some businesses might be to scale back on marketing activities in an effort to save money. But, last week it [...]
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Article filed under: Business, Design, Freelancing, Marketing on July 2nd, 2008 20 Comments
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